Almudena Garcia
«La comida es excelente, los tacos de lengua a otro nivel!»
★★★★★ · septiembre de 2026
MADRID
TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶ TACOS ✶ MEZCAL ✶ MARGARITAS ✶ HIP-HOP ✶ TEQUILA ✶ STREET FOOD ✶
Tacos, mezcal and hip-hop on Carrera de San Jerónimo. Since 2020.
Mexican restaurant in Madrid where you eat with your hands
Cra de S. Jerónimo, 32, Centro, 28014 Madrid, Spain
+34 910 26 86 90
Open every day
13:00 – 23:30h
365 days a year. We never close, not even on bank holidays.
Walk in without a booking or book online below
what people say about us...
We don’t sell hot air, we sell tacos.
Berre Stessens
«Excellent, high quality and pleasant entorno. Heartily recommend the agave experience.»
★★★★★ · septiembre de 2026
Celia Jordán Peytavi
«El personal muy amable y atento. La comida estaba riquísima y el local nos encantó pq es muy original la decoración de las paredes. Fuimos con un peque y tienen menú infantil muy rico también.»
★★★★★ · julio de 2026
Jorge Cué Concha
«Bruuuuutal»
★★★★★ · septiembre de 2026
Monica Muriana
«Muy buen sitio, fácil conseguir una mesa y el servicio es muy bueno. Son muy amables y están muy pendientes de la gente. La comida está rica.»
★★★★ · septiembre de 2026
Brett Trammell
«Walking around Madrid we stumbled upon this place on a Sunday afternoon. We had tacos, chicharrones, and a quesadilla. All top notch! The staff is great.»
★★★★★ · julio de 2026
Golden Hours
«Muy rico todo y muy buena atencion del personal 🙂 volveremos»
★★★★★ · septiembre de 2026
clara
«Comida estupenda y el servicio igual. Un gran sitio para comer o cenar.»
★★★★★ · julio de 2026
Google
4,8
(5.322 reseñas)
our menu
A real taquería in Madrid, not a tacky Mexican
The al pastor is carved off the trompo, the margarita is shaken right in front of you and Notorious B.I.G. plays in the background. Simple as that.
Primo is a Mexican restaurant in Madrid with a Mexican-Californian street-food spirit: big, colourful plates to put in the middle of the table, a signature cocktail bar and a long list of tequilas and mezcals. A relaxed, urban atmosphere for every age, where nobody gives you a funny look for raising your voice.
We’re at Carrera de San Jerónimo 32, two minutes from Sol, open every day of the year. And before you leave, leave your mark on our walls: everyone does.
our kitchen
The tacos people cross Madrid for
Nine tacos on the menu and the same old argument: al pastor carved off the trompo, duck, tongue, swordfish or braised cheek ragout. Order them in twos or threes, put them in the middle and may the fastest win.
Proper Mexican-Californian: mole poblano, cochinita, esquites with bone marrow and a devil’s salsa that warns you before it bites.
margaritas and 30 mezcals
Signature cocktails
Here the bar isn’t where you wait for a table: it’s half the reason to come.
Six signature cocktails with names of their own —Buen Pirata, Artista Libre, Llave del Viaje, Mezcálico— and seven margaritas, from the classic to mezcal, spicy or a jug for the whole table. Behind them, a shelf of tequilas and mezcals that runs from Ojo de Tigre to Clase Azul Reposado, by way of 7 Misterios, Montelobos and Unión Ensamble.
If you’re looking for signature cocktails in Madrid where you can also have a proper dinner, you’ve found it.
Frequently asked questions
Where is Primo, the Mexican restaurant in Madrid?
At Carrera de San Jerónimo 32, 28014 Madrid, between Sol and the Congreso. Sevilla metro (L2) is two minutes away and Sol (L1, L2, L3) four.
What are Primo Madrid’s opening hours?
We’re open every day from 13:00 to 23:30, 365 days a year, bank holidays included.
Do I need to book?
It’s a good idea if you want to be sure of a table. You can book online on this page or call +34 910 26 86 90.
How much does it cost to eat at Primo?
Tacos range from €9.50 (two) to €15 (three duck or swordfish). Margaritas start at €10.50. A full meal with a drink comes to around €25–35 per person.
Do you have vegetarian options?
Yes: vegetarian taco, vegetarian quesadilla, elotes, confit artichokes and guacamole, among others. They’re marked on the menu.
Can we come as a large group?
Up to 8 people book like a normal table. From 9 it’s a large group, which you can book with a set menu here.
What kind of Mexican food do you serve?
Mexican street food with a Californian influence: tacos, quesadillas, burritos and antojitos to share, plus a signature cocktail bar, tequilas and mezcals.